Fundraising is no longer limited to bake sales and raffle tickets. In 2025, creativity and practicality are taking the lead. Supporters now want something useful in return for their donations - something they can enjoy and even reuse. This shift is opening new doors for unique product-based campaigns.
Fundraisers are leaning into clever items that offer long-term value while keeping things affordable. It’s not just about raising money anymore. It’s also about delivering a memorable experience to donors. This blog dives into the latest fundraising trends and how modern tools - yes, even good-smelling ones - are changing the game.
Back in the day, fundraising was simple. Host an event, sell a few snacks, and hope for the best. But now, supporters expect more. In 2025, fundraising products are all about creating emotional value and real-world impact. Organisers need to think smart, plan better, and offer something that stands out.
Modern fundraisers are:
Adding digital touchpoints like online stores and QR payments
Using creative merchandise that people actually want
Offering items that promote the brand or cause beyond the event
What works best today are things that are easy to carry, budget-friendly, and enjoyable to use. Unique and themed events are on the rise too. From wellness walks to scented product sales - yes, that’s a hint - fundraising is becoming more experience-based.
There’s something exciting about being able to create your own product. Whether it's a t-shirt, mug, or something unexpected like a scented item, personalisation makes people feel connected. In fact, one product that’s stealing the spotlight this year is the custom air freshener.
Customisable products are catching attention because:
They offer room for creativity and school or brand logos
They can match themes or causes (like eco-friendliness or awareness)
They're great conversation starters and visual reminders of the campaign
These little items are far from ordinary. You can shape them, scent them, and decorate them as you please. This emotional link between product and cause makes the donor feel like part of the journey - not just someone who gave money.
Fundraisers often search for low-cost, useful products that won’t sit in drawers forever. That’s why the option to design your own air freshener is becoming popular. It adds creativity to a simple product - and transforms it into a fundraiser winner.
This idea works well because:
Air fresheners fit perfectly in every car, locker, or room
They can carry a message or image that supports the cause
They're low-cost but high-impact, ideal for school or team campaigns
Supporters love when they can participate in the creation process. It makes the donation feel more personal. Even better, it opens up more opportunities to run themed campaigns throughout the year - like holiday scents or motivational messages.
One secret to successful fundraising? Buying smart. Products that can be purchased in bulk often save on cost and increase profit margin. This is why many campaigns prefer air freshener wholesale options over small-batch orders.
Here’s why wholesale makes fundraising smoother:
Saves money when buying in large numbers
Offers consistent quality across every unit
Easy to pack, carry, and store for long-term sales
Plus, these fresheners aren’t just limited to cars. They can be gifted, added to bundles, or handed out at community events. With so much flexibility, wholesale is perfect for schools, clubs, churches, and sports teams looking for long-term support strategies.
Products that mix fun with function have always had a strong pull in the fundraising world. But now, it’s all about finding fresh ideas that match today’s audience. Whether it's a sleek new scent or a fun custom shape, people appreciate when the campaign offers something different.
These practical, low-effort ideas are leading the way:
Offer season-based products (spring florals, winter spice, etc.)
Use digital links on packaging for more campaign visibility
Try bundle offers for bigger donor value
Combining these trends with a creative mindset can seriously boost your next campaign. And remember, donors love it when they feel like they got something useful in return.
As you plan your next fundraising move, think about what today’s donors are really looking for. They want to support good causes, yes - but they also enjoy items that make their daily life better. Products like a scented car charm or locker freshener hit that sweet spot.
The beauty of using these kinds of items is their ability to stay useful over time. You’re not just asking for help - you’re offering something that adds value, even after the campaign is over. With some creativity and a solid plan, your fundraiser can stand out and succeed.
To wrap it all up, remember this: the right product can make your fundraiser not only profitable but unforgettable. If you're thinking about trying something fresh, Air Trends International offers creative, customisable air freshener options perfect for fundraising success. It's a smart, simple way to add scent and style to your campaign.
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